AT&T and Others Announcing Rival to Apple App Store

Twelve of the world’s biggest phone networks – including AT&T, Orange and Telefonica – will announce their rival technology tomorrow to Apple’s App Store. The combined audience for the app platform will be 2 billion customers. Phone manufacturers Samsung, LG and Sony Ericsson are also on board for the launch.

The announcement is expected to take place at tomorrow’s Mobile World Congress in Barcelona, writes the Times, and will be good news for consumers. With the fragmentation of app stores from Apple, Android (Android) and others, many handsets and operators will now support a single standard of apps that work across multiple devices.

This is a pretty big deal! A more standardized approach to mobile applications brings lots of opportunties for developers.

via drintelmann via soupsoup